Red Light Rock Shop

Walking from San Lorenzo Square in Florence Italy, you can't miss the Rock n' Roll t-shirts decorating the wall like artwork. In between the array of ACDC and Rolling Stones, the neon sign reads "LONG LIVE ROCK N ROLL" and tempts you to walk down the stairs into the underground store. You can hear the music grow louder as you descend into the red glare of the neon lights. The steps lined with vinyl records and concert posters lead you to the variety of goods hidden beneath the cobblestone. From patches and pins to t-shirts and masks - it is a rocker, biker, heavy metal dreamland. "Red Light Rock Shop" opened in 1992 by Lorenzo and Lara, was inspired by their father Paolo. His love for music lives on every time a customer visits. Lorenzo is happy to tell his favorite concert stories, or show you how they print custom tees. Ticket stubs, photos and memories line the wall behind the register, to remind you of the magic in the music industry. In this buca (typical Florence shop) you will find everything from merchandise to genuine conversation with people who already feel like family. This is definitely a spot that you DON'T want to miss while traveling to Firenze.


Via Borgo San Lorenzo 40/r Florence, Italy